Brentford Health & Dental is both private and NHS dental practice located in Brentford, West London. We are committed to protecting your privacy and handling your personal data with the utmost care, confidentiality, and respect.
For the purposes of UK data protection law, Brentford Health & Dental is the data controller responsible for your personal information.
If you have any questions about this policy or how we handle your data, please contact us using the details above.
We collect your data in the following ways:
Under UK GDPR, we must have a lawful basis for processing your personal data. We rely on the following:
Contractual Necessity To provide you with dental treatment and fulfil our obligations as your dental practice.
Legal Obligation To comply with our legal and regulatory duties, including those set by the General Dental Council (GDC), Care Quality Commission (CQC), and HMRC.
Legitimate Interests To manage our practice effectively, send appointment reminders, follow up after treatment, and improve our services — where these interests are not overridden by your rights.
Consent For marketing communications, optional surveys, and any processing not covered by the above. We will always ask for your explicit consent first and you may withdraw it at any time.
Vital Interests In rare emergency situations where processing your data is necessary to protect your life or the life of another person.
For special category data (your health and medical records), we rely on:
We use your personal and medical data to:
We will never use your data for purposes incompatible with the reason it was collected.
We retain your records in line with current UK dental and healthcare guidelines:
Record Type | Retention Period |
Adult dental records | 10 years from last appointment |
Children’s dental records | Until age 25, or 10 years — whichever is longer |
Financial records | 7 years (HMRC requirement) |
X-rays and clinical images | 10 years from date taken |
Correspondence and emails | 3 years |
Website analytics data | 26 months |
After the relevant retention period, your data is securely deleted or anonymised.
You have the following rights regarding your personal data:
Right to Access You can request a copy of the personal data we hold about you (a Subject Access Request). We will respond within one calendar month at no charge.
Right to Rectification If any information we hold about you is inaccurate or incomplete, you have the right to ask us to correct it.
Right to Erasure You may ask us to delete your personal data where it is no longer necessary — subject to our legal obligations to retain clinical records.
Right to Restrict Processing You can ask us to pause the processing of your data in certain circumstances, for example while a complaint is being investigated.
Right to Data Portability Where processing is based on your consent or a contract, you have the right to receive your data in a structured, commonly used format.
Right to Object You have the right to object to processing based on legitimate interests, including direct marketing.
Right to Withdraw Consent Where we rely on consent to process your data, you can withdraw it at any time without affecting the lawfulness of prior processing.
To exercise any of these rights, please contact us at info@brentfordhealthdental.co.uk. We will respond within one calendar month and will never charge a fee for standard requests.
Our website uses cookies — small text files stored on your device — to help the site function and to understand how visitors use it.
Essential Cookies Necessary for the website to function correctly. These cannot be disabled.
Analytics Cookies We use Google Analytics to understand how visitors navigate our website. This data is anonymised and aggregated — it does not identify you personally.
Marketing Cookies Where you have given consent, we may use cookies to deliver relevant advertising. You can withdraw this consent at any time via our cookie settings.
You can manage or disable cookies through your browser settings at any time. Please note that disabling certain cookies may affect the functionality of our website.
We take the security of your personal data seriously and have appropriate technical and organisational measures in place, including:
In the unlikely event of a data breach that poses a risk to your rights and freedoms, we will notify the Information Commissioner’s Office (ICO) within 72 hours and inform affected individuals without undue delay.
Where any of our third-party providers transfer data outside the UK or European Economic Area, we ensure appropriate safeguards are in place — such as Standard Contractual Clauses — to protect your data to the same standard required under UK GDPR.
If you are unhappy with how we have handled your data, you have the right to lodge a complaint with the ICO — the UK’s independent data protection authority.
Website: ico.org.uk Helpline: 0303 123 1113
We would always appreciate the opportunity to resolve any concern directly before you contact the ICO — please do reach out to us first.
We may update this privacy policy from time to time to reflect changes in our practices or legal obligations. The most current version will always be available on this page, with the “Last Updated” date revised accordingly. We recommend checking this page periodically.
